Case Studies ↓

Democratizing publishing and commerce

Designing the end-to-end experience for 43% (>455M people) of the internet.

Creating quality, ethical, and honest CBD

Bootstrapping Populum from $0 to over $2.5M and a industry leading brand.

Visioning the WordPress site editor

Evolving the core WordPress editor for 43% of the internet to #nocode.

Making commerce accessible anywhere

Redefining the mobile commerce experience for the >3.8M merchants using WooCommerce.

A more flexible onboarding experience

Using strong principles to shape the onboarding experience of WordPress.com

Reducing shipping & fulfillment hurdles

A more seamless, & affordable order fulfillment process for >3.8M merchants.

Disrupting the mattress industry

Standing out, and growing market share in an outdated industry filled with gimmicks.

Automating your morning brew

Improving Keurig’s DTC relationship with a more personal connection with customers.

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