Works ↓

Democratizing publishing and commerce

Designing the end-to-end experience for 43% (>455M people) of the internet.

Creating quality, ethical, and honest CBD

Bootstrapping Populum from $0 to over $2.5M and a industry leading brand.

Visioning the WordPress site editor

Evolving the core WordPress editor for 43% of the internet to #nocode.

Making commerce accessible anywhere

Redefining the mobile commerce experience for the >3.8M merchants using WooCommerce.

Reducing shipping & fulfillment hurdles

A more seamless, & affordable order fulfillment process for >3.8M merchants.

A more flexible onboarding experience

Using strong principles to shape the onboarding experience of WordPress.com