All Marketers Tell Stories by Seth Godin
Seth Godin is an expert level marketer. I’ve enjoyed some of his other works—Linchpin, and Icarus Deception—so plan on reading all his works, because why not? 🙂
The Daily Stoic by Ryan Holiday
This is an all year book. Ryan Holiday breaks stoic principles, and quotes into a 365 book that should be read each day to help frame mindset. Planning on reading this each morning.
Traction by Gino Wickman
Recommended by a friend. This book lays out business principles, frameworks, and outlines methods for creating a strong(er) business model.